5 Strategies to Boost Your Facebook Following

Creating a Page is not necessarily going to guarantee that you will be able to attract even a fraction of the followers who are on Facebook. But, then again, you don't have to have a FB following of 1.7 billion order to be successful, either.

Businesses all over the world are making great headway in their advertising efforts on Facebook. But as a business -- you would still have to engage in best practices and seek out relevant people to follow its Page. Growing a base on Facebook is a mix of online and offline tactics.

After all, a user is only likely to follow your page or "like" it based on their real-world experience of your products or services.

Let’s assume you do deliver a good in-house experience and that your customers mostly tend to be happy with you and yet you still have a low Facebook engagement. How do you turn that around?

Here are some ways to generate engagement and in the process expand your following on the world’s biggest social media network:

1. Run Fun Contests

Everyone loves a good contest and the temptation of winning a prize can be irresistible.

In order for the contest to be successful, plan it smartly and keep it easy. The rules should be unambiguous and the time frame displayed prominently. Make it possible for everyone to participate; the greater the number of participation, the higher the chances of the contest being a success.

Start promoting the contest early; about a couple of weeks before is a good idea. Use this time to build buzz among your followers. It is easy for a few status updates to be missed in an average Facebook user’s News Feed. But when the process is done over the course of a few days, the chances of your potential customers or "page spotting" (and remembering) the news about the upcoming contest are considerable.

All businesses, big or small, benefit from this tactic. Keep the contest and the giveaways manageable, as well as relevant – something that enhances your products/services/expertise and brings you greater followership and sales as a result of it.

For example, a café may ask its followers to like a picture, talk about their favorite latte, and win a gift card in return, a la Starbucks. An retailer might ask people to tell them why they love a particular phone so much and whoever does it best gets to win a product. Here are some more ideas to help you get a contest started.

While the contest is running and you have people’s attention in big numbers, make the most of it. Post important updates and announce upcoming sales or events. Get more people to sign up because your reach at the moment is high.

2.  Upload Pictures Of People Celebrating At Your Establishment

Although most family get-togethers, birthday parties or celebrations of any kind happen at eating places, yours get-togethers don't have to have an eating event in order to benefit from the news and advertising.

Any consumer-facing business can utilize this technique in order to reach out to more people. Run a salon? Feature the latest fabulous cut one of your hairdressers gave a client.

Who wouldn’t love getting featured on their favorite establishment’s Facebook page? When they do get featured, they will likely share it on their own timelines for their friends to see, within their own networks.

Of course, the friends have got to hop on FB to have a look. This encourage the friends to check out your business, too. These happy pictures convey an image of satisfied customers and a family-friendly place where people have fun. This attracts followers in big numbers.

3. Have Followers Upload Photos Using Your Product To Win An Item. 

Another excellent way to gain people’s attention and get them to engage with your business. 

Share the pictures on your Page and use a chosen #hashtag for greater engagement. Promote the contest enthusiastically and get your social media team to interact personally, with those who do share their pictures, while exhorting others to do so. Get the team to think of creative captions to go with pictures and showcase the followers who have shared their pictures in the best possible light.

Items to be given away should once again be relevant to the business. It would be a good idea to promote or give out an upcoming product or put a spotlight on a lesser-known one, in line with your overall product strategy.

4. Create A Blog And Share Content On Relevant FB Groups.

If you don’t have a blog or if you have been neglecting its upkeep, (don't do this), change your workflow now. Blogging should be carried out as a matter of priority, but not just for the sake of blogging, but blogging with a purpose and service to your customer base.

A blog allows a business to put forward its path-breaking ideas on any given matter. It helps a business establish its voice and spread that voice to those who want and need it.

Frequent posting indicates you have a lot to share. Participating in relevant industry groups will allow you to exercise this influence at a greater level. It will also be a way to attract more of your target audience and grow your Facebook follower count.

5. Boost Key Posts To Reach Into New Markets.

Boosting a post will make it appear higher in the News Feeds of your followers. That significantly increases the chances of the posts being spotted and if the content is alluring enough, it will get clicked on.

A boosted post is not confined to the feeds of your followers. Facebook allows businesses to choose their target audience, based on location, age, and interests, thus taking your content to new markets and in the process bringing you a greater and relevant followers.


We recommend you reserve only your best posts for process. One of the ways of determining the impact of a post is exposing it to big numbers of readers, which can be done via group participation.