JAY MARTIN has been changing people’s lives for forty years. His warm personal style, bold leadership and strategic vision have made NSA a long-term success story. Jay’s competitive spirit, leadership, loyalty and teamwork became obvious as a college basketball player at Wake Forest University, where he laid the groundwork for living and active lifestyle. Today, Jay continues his pursuit of an active “Juice Plus+®” lifestyle by being an avid golfer and recreational jogger. Jay has completed 14 consecutive New York City Marathons. Jay serves as President and CEO of NSA, the Company he founded in 1970, continuing to be motivated by the words that inspired him 40 years ago to found this great Company. Words that today are cast in bronze at the entrance of NSA’s World Headquarters in Collierville, Tennessee, words that have become NSA’s Mission Statement. “TO BUILD A STABLE AND LASTING COMPANY THAT WILL HELP AS MANY PEOPLE AS POSSIBLE REALIZE THEIR DREAMS”