How fast should your website be to win over the mobile market
Since the introduction of Smartphones that spurred on the insane rise in mobile web surfing, Mobile first has been everyone’s go-to buzzword, along with mobile responsive, mobile optimisation and of course mobile friendly. All great words to throw around in a meeting when you have nothing better to talk about our you’re being pushed for answers on what tasks you’re prioritising or busy with.
While you have many ways to approach mobile optimisation, either AMP, mobile site, responsive design or dynamic serving. However, there is one variable that is a constant and that is page speed, if it doesn’t load and renders slowly on a mobile device users are going to bounce and rankings are going to drop. So all this talk about page speed is great but the question everyone has been asking is, how fast is fast enough?
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