iOS App complementarity
I am researcher at Wharton School of Business. I have been working on Smartphone Apps for past 4 years. I have recently started a research project to understand how interactions with other apps shape an app commercialization success. I am finding that there is vast variation in terms of apps which are connected with other apps and the ones which do not. I am trying to understand why this might be happening, what are the decision drivers behind the process of introducing interactions with other apps. I am looking forward to speak to some of the companies like yours to understand this in bit detail. Please let me know if I can reach out to you for a small conversation. It would be an immense help to my research project.
Thanks a lot,