Engaging and converting the right customers is critical to the momentum, motivation and success of every early-stage start-up. Every smart founder needs to learn the important sales skills necessary to understand customer requirements, obstacles, sales cycle and all the other moving parts involved in generating meaningful revenue and highly referenceable clients.
This free, virtual, interactive workshop will cover key sales skills founders should develop, as well as break-down and assess common sales scenarios. There will be breakout sessions for meeting other founders and investors. We will also provide materials for businesses to use for their own sales strategies. As preparation for the workshop, there will be a brief survey that will allow participants to share examples, ask questions and outline sales challenges they are facing.
This one hour session will be conducted by Brendan McAdams and Jeffrey Freedman.
Chief Efficiency Officer
Brendan has over 30 years of sales and marketing experience across telecom, financial services and healthcare. He is the co-founder of Expertscape.com, a healthcare search resource that identifies and objectively ranks medical expertise by specific topic. He is also author of Sales Craft and his second book, specifically focused on sales fundamentals for tech founders, is due out in late October.
Jeff is a marketing and operations guru, having spent the past two decades guiding companies from concept to implementation as well as facilitating the growth of existing products and platforms.
A native Baltimorean, he is committed to helping local businesses build and grow. He evaluates teams for inefficiencies, works with them to implement adjustments and tools to help them operate in a more productive manner and improves the acquisition and retention of customers. This allows owners to focus on developing, improving and fulfilling the core products and/or services, helping companies not only succeed, but accelerate their growth and prosper.