Sales Fundamentals for Founders: A Hands-on Workshop

Wed, Sep 23, 2020, 12:00 PM (EDT)

About this event

Engaging and converting the right customers is critical to the momentum, motivation and success of every early-stage start-up. Every smart founder needs to learn the important sales skills necessary to understand customer requirements, obstacles, sales cycle and all the other moving parts involved in generating meaningful revenue and highly referenceable clients.

This free, virtual, interactive workshop will cover key sales skills founders should develop, as well as break-down and assess common sales scenarios. There will be breakout sessions for meeting other founders and investors. We will also provide materials for businesses to use for their own sales strategies. As preparation for the workshop, there will be a brief survey that will allow participants to share examples, ask questions and outline sales challenges they are facing.

This one hour session will be conducted by Brendan McAdams and Jeffrey Freedman.


  • Brendan McAdams

    Brendan McAdams



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  • Jeffrey Freedman

    Jeffrey Freedman


    Chief Efficiency Officer

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  • When

    Wednesday, Sep 23
    12:00 PM - 1:40 PM (EDT)

    Brought to you by

    • Jeffrey Freedman

      Jeffrey Freedman

      Baltimore Chapter Director

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    • Chris Slade

      Chris Slade

      Plexis Tech, Inc.

      Chief Marketing Officer / Marketing Consultant

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    • Greg Sherman

      Greg Sherman

      Team Member

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    • Drew Bassini

      Drew Bassini

      Morgan Stanley

      Team Member

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