KOL Marketing in China: The Key To Success On Chinese Social Media

About this event

If you plan to be successful in the Chinese market, Key Opinion Leader (KOL) marketing is something you NEED to know about. KOL marketing, or influencer marketing, is a soft-selling strategy with influencers as the communicator between a brand and its target audience. Nowadays KOLs have truly become one of the best methods for promoting a new product or service in China.

Join our session with Eric FU, Founder & CEO of Shang Jing to learn insights about:

- What makes KOL marketing the most popular strategy among various brands?

- What are the popular channels among KOLs today?

- What are best practices for startups who’d like to tap into the Chinese market & start working with KOLs?

Speaker

Moderator

  • Kaha Gogiashvili

    Kaha Gogiashvili

    Startup Grind Beijing

    Director

    See Bio

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