KOL Marketing in China: The Key To Success On Chinese Social Media

Fri, Jun 18, 1:00 PM (CST)

About this event

If you plan to be successful in the Chinese market, Key Opinion Leader (KOL) marketing is something you NEED to know about. KOL marketing, or influencer marketing, is a soft-selling strategy with influencers as the communicator between a brand and its target audience. Nowadays KOLs have truly become one of the best methods for promoting a new product or service in China.

Join our session with Eric FU, Founder & CEO of Shang Jing to learn insights about:

- What makes KOL marketing the most popular strategy among various brands?

- What are the popular channels among KOLs today?

- What are best practices for startups who’d like to tap into the Chinese market & start working with KOLs?


  • Eric Fu

    Eric Fu


    Founder & CEO

    A serial entrepreneur from the U.S., Eric is currently the Founder and CEO of Shang Jing. Founded by Harvard and Tsinghua alumni, Shang Jing was voted OTEC’s Startup of the Year in 2020 and is a fast-growing media technology company that provides cross-border, match-making platforms and talent and brand management services for Artists and Brands. A 2021 Phoenix Grant recipient of the Beijing go...

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  • Moderator

    • Kaha Gogiashvili

      Kaha Gogiashvili

      Startup Grind Beijing


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    Brought to you by

    • Yasemin Cilt (Startup Grind)

      Yasemin Cilt (Startup Grind)

      Startup Grind


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    • Madeleine Madeleine

      Madeleine Madeleine

      Startup Grind Beijing | Startup Grind Greater China | Influence Matters

      Chapter Co-director

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    • Sabrina Wang

      Chapter Co-Director

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    • Effy Ai

      Effy Ai

      Beijing Foreign Studies University

      Marketing Team Lead

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    • Valentine Salim

      Valentine Salim

      Design & Marketing Core Team

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    • Rebecca Xie

      Rebecca Xie

      Plug and Play China

      Events Management Core Team

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