KOL Marketing in China: The Key To Success On Chinese Social Media

Fri, Jun 18, 2021, 1:00 PM (CST)

About this event

If you plan to be successful in the Chinese market, Key Opinion Leader (KOL) marketing is something you NEED to know about. KOL marketing, or influencer marketing, is a soft-selling strategy with influencers as the communicator between a brand and its target audience. Nowadays KOLs have truly become one of the best methods for promoting a new product or service in China.

Join our session with Eric FU, Founder & CEO of Shang Jing to learn insights about:

- What makes KOL marketing the most popular strategy among various brands?

- What are the popular channels among KOLs today?

- What are best practices for startups who’d like to tap into the Chinese market & start working with KOLs?



  • Kaha Gogiashvili

    Kaha Gogiashvili

    Startup Grind Beijing


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  • Yasemin Cilt

    Yasemin Cilt

    Startup Grind


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  • Madeleine Madeleine

    Madeleine Madeleine

    Startup Grind Beijing | Startup Grind Greater China | Influence Matters

    Chapter Co-director

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  • Sabrina Wang

    Chapter Co-Director

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  • Valentine Salim

    Valentine Salim

    Design & Marketing Core Team

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  • Rebecca Xie

    Rebecca Xie

    Plug and Play China

    Events Management Core Team

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  • Rostyslav Luhynia

    Rostyslav Luhynia

    Events Manager

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  • Effy Ai

    Effy Ai

    Beijing Foreign Studies University

    Marketing Team Lead

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