Launched in 2016, feel22.com is "your online destination for beauty with over 20000 products including skincare, haircare, makeup, perfumes and nails from your favorite beauty brands".

We're hosting founder & CEO Maurice Mattar to discuss where the company is at since its series A (February 2019), and how they're dealing with the current turmoil in Lebanon.

About Maurice: A graduate from the American University of Beirut & HEC Paris School of Management, I have been working in tech and digital for the past 8 years.

I was part of the founding team of South East Asia’s largest e-commerce platform, Lazada (Launched by Rocket Internet) back in 2012 which was acquired by Alibaba for $4B in 2018.

I later held a business development role at ad tech startup Applift in Berlin where I managed relations with leading mobile app publishers, ad networks & media buyers.

I returned to Beirut in 2015 to manage L’Oréal Levant digital division before co-founding feel22.com in August 2016; I currently act as CEO of the company which is today a leading e-commerce player in the country.