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This workshop has two aspects: branding and social media.
Branding, is about how you or your business makes the consumer feel. It is a perception you create. That perception in turn will determine whether or not a consumer would like to do business with you or not. In this workshop we will cover the following topics:
What is branding
What makes a strong brand
What makes a weak brand
How to build a consistent strong brand
Social Media has exceeded print media in todays day and age. Once you have established a brand you will need use social media as a marketing strategy. In this workshop we will cover:
What the different social media avenues are
Which of these are the most effective
How to make use of these platforms.
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