This workshop has two aspects: branding and social media.

Branding, is about how you or your business makes the consumer feel. It is a perception you create. That perception in turn will determine whether or not a consumer would like to do business with you or not. In this workshop we will cover the following topics:

What is branding

What makes a strong brand

What makes a weak brand

How to build a consistent strong brand

Social Media has exceeded print media in todays day and age. Once you have established a brand you will need use social media as a marketing strategy. In this workshop we will cover:

What the different social media avenues are

Which of these are the most effective

How to make use of these platforms.