Many startups find that they are not in a position of strength when put in front of potential customers, suppliers, partners or investors.

In this interactive session, Tim Cummins - a globally respected thought leader - will share practical insights into positioning a startup to establish commercial credibility. Sally Hughes, a leading legal / commercial consultant, will lead the discussion.

Tim's commercial expertise has led to him advising governments and the executive management of organisations around the world - ranging from Apple and Facebook, to smaller startup enterprises.

Having left an executive role at IBM, Tim founded a series of startups including IACCM, a global association that provides training, advisory and membership services to over 40,000 commercial and contracting professionals around the world. In his role as CEO of IACCM, Tim works with leading corporations, public and academic bodies, supporting executive awareness and understanding of the role that procurement, contracting and relationship management increasingly play in 21st century business performance and public policy.