Yaz El Hakim: Understanding Your Market

Media Lounge 8-10 Christchurch Road Bournemouth, BH1 3NA
Oct. 17, 2018, 6 p.m.

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About this event

In October we welcome Yaz El Hakim, Director of Learner Experience at Kortext, and a member of the leadership team that has been driving the company’s international expansion. Founded in 2013 and headquartered in Bournemouth, Kortext is a leading digital learning platform with a global staff and client base.

Startup founders can often overlook the implications of adopting a business-to-business (B2B) or business-to-consumer (B2C) strategy. Originally focused on B2B, Yaz has been overseeing the development of Kortext’s consumer market.

In this interactive fireside chat, Yaz will share:

Kortext’s journey, and rise to international success
Differences between B2B and B2C markets, and how these impact business strategy
The benefits and challenges of growing a startup in Bournemouth

About Yaz

Yaz El Hakim has worked in Higher Education for over 15 years, starting as an hourly paid lecturer in Sport Psychology. He later held the roles of Director of Learning and Teaching and Student Engagement. Yaz held leadership roles in over £800,000 worth of other nationally funded research projects, including TESTA (www.testa.ac.uk). Yaz advocates that personalised learning and associated analytics will transform learning experiences, enhancing student retention, progression and success.

In his role as Director of Learning Experience, his work focuses on ensuring the learning experiences of every user is being optimised in both pedagogical and technological elements.


Yaz El Hakim: Understanding Your Market

Yaz El Hakim

Director of Learner Experience - Kortext

An experienced educational leader with a demonstrated history of working at senior levels within Higher Education and Educational Technology. Skilled in Lecturing, Public Speaking, Research Design, and Executive Coaching. Strong development professional with a PGC in Educational Leadership from the University of Southampton.

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Oct. 17, 2018
6 p.m. - 9 p.m.
Media Lounge
8-10 Christchurch Road
Bournemouth, BH1 3NA
6:00 pm Welcome drinks, food and networking
7:00 pm Take seats
7:15 pm Fireside chat
8:00 pm Q&A session
8:15 pm Networking drinks

Brought to you by

Leon Tatlock

Leon Tatlock


Chapter Director
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Marcus Wincott

Marcus Wincott

Startup Grind

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