We are presenting two inspiring speakers at this special event in Cardiff, welcoming Kiki Choda and Leanne Eustace as our guests for an educational conversation about their ventures and experience.
Kiki Choda is the owner of HashtagMarketing and has worked in marketing for over 18 years. Absolutely passionate about online and Social Media, building personal brands and always sharing her knowledge and experiences with others, both established businesses and start ups.
Her first exposure to marketing was working as PA to Marketing Director at an established nationwide agency. Realising her love for everything marketing, she has gained marketing experience from working in several sectors. Kiki completed her CIM later in life and has been a Chartered Marketer for 10 years.
Clients include those in the UK and overseas, such as executive directors, CEO’s, CFO’s, and business owners to name a few. Kiki has helped individuals achieve role changes, manage personal brand reputation and has increased business growth by utilising opportunities and tactical marketing methods via online platforms.
A lifelong pupil of yoga and she uses meditation to help focus her mind.
Leanne Eustace, left school at 16 with 11 GCSE’s. She had jobs as a waitress and shop assistant before taking a job as a general office assistant at a local firm. She worked for a while in the marketing department and was asked to help out in accounts as the company was short staffed. She fell in love with accounts and asked to be moved there permanently. She started at the bottom as an ‘account’s assistant’s assistant.’
She asked to be put on AAT (Association of Accounting Technicians) training scheme, but the company couldn’t afford to fund the training and nor could she.
Leanne then moved to Cardiff and discovered a private college that offered subsided AAT training, if you worked in an accounts department. She got a job as a purchase ledger clerk on the proviso and they offered her the AAT training. She did this in her own time, in the evenings and weekends, meanwhile working up the career ladder.
She worked her way up from Purchase ledger, to management accountant to financial controller, and meanwhile the college where she was still studying offered her an opportunity to teach accountancy qualification – which she did for two years.
In 2006, she set up her own business. Accounted for Ltd.
It was set up as a joint enterprise with her husband, Lee, and got it’s first regular contract in May 2007. By 2008, the company had exceeded the Eustace’s growth forecasts by three times.
In 2011, Leanne won ‘Best woman in Financial services and Accountancy’ in the Welsh Women mean business awards.
She has some words of advice for other young people thinking of setting up their own business – ‘If you want to do it, and you’re determined and focused enough and work hard, you can. It’s been tough, but it’s been incredibly rewarding!’