In 2010 Sven founded ergobag together with three friends. Four years later they changed the name of ergobag into FOND OF BAGS (F. O. BAGS GmbH). Back in 2010 there was one predominant school bag used by almost every primary-school pupil in Germany, one predominant school bag brand and the sector of specialized dealers became extinct. Would you start a school backpack business under these circumstances? Sven and his three friends decided to turn this market upside down. They developed an innovative school backpack that is based on the ergonomic principles of innovative trekking backpacks and is made of 100% PET recycled fabrics. Competitors sneered at them. Today FOND OF BAGS is a highly profitable company with a range of seven different brands producing bags for kids, lifestyle and business. Their motto: We love bags – perfect suitable, ergonomic, sustainable, flashy, extraordinary and nice. From baby to business.