It happens all the time. Investors hear startups and early-stage companies say "If we are able to capture just 1% of the TAM, we'll be the next Unicorn". Guess what. The minute you say that you've lost the investor and you've lost all credibility. Why?  It demonstrates that you don't understand the dynamics of your industry, markets, and your business. 

We're going to learn how to build financial forecasts and runways that are grounded in facts and how to make the most educated assumptions when facts and data, and information aren't readily available.  We'll also provide models and templates that do the grunt work so you can focus on numbers, assumptions, and narratives that investors believe and can trust.  If done well, your forecasts will set you apart from 95% of all other companies and move you to the head of the line.