“I firmly believe that each of us has a responsibility to leave future generations a better world than what they have found.

We live in an Economic World and to improve it we must improve the companies of this world. I therefore decided to make available to them my experience gained in personal and professional life. "

I'm Alessandro Invernizzi, born in Milan in 1971, third of three children. As a child to the question "what will you do when you grow up?" I always replied "Vittorio's job", and so I did following his various experiences as an entrepreneur, until the last one in Lurisia. I graduated in Business Economics from the Catholic University of the Sacred Heart in Milan, but my dyslexia has always pushed me to learn with doing rather than studying.

In 1996 I helped my father in the acquisition and restructuring of Lurisia, a Piedmontese company of bottling mineral and thermal water that was about to go bankrupt. In 2004, coinciding with the sale of 50% of the shares of Lurisia to Oscar Farinetti, I became CEO, and I remained so until March 2017. Thanks to the value of the people who work in Lurisia, which I am honored to have led, in these 13 years Lurisia has tripled its turnover, exported to 42 countries worldwide and become a leader in premium beverage products, with the highest relative Ebitda in the sector. Lurisia is sold to Coca Cola in December 2019 for a value 5 times the turnover and 16 times the Ebitda. In September 2019, the prestigious Forbes magazine places him on the list of the 100 best Italian managers of the year.

On Christmas Eve 2009, I am diagnosed with bi-phenotype acute leukemia, which over time forces me into a sterile room for several months, to two bone marrow transplants, but above all to think about how to give a sense of value to my life .

Today I also dedicate my time to witnessing how Lurisia's success was the result of putting people at the center, to help companies understand the strategic importance of enhancing people, then making myself available to help them structure organizational systems and to define the tools to achieve this.

Three words distinguish him: enthusiasm, curiosity and resourcefulness. 

Passionate about innovation and marketing, with a strong focus on execution, he believes in the ecosystem and in the development of the culture of innovation. Expert of innovative processes and products that he realizes through techniques for lateral thinking, design thinking, the lean startup method and LEGO®SERIOUS PLAY®. He started working for multinational, in recent years he became consultant, currently collaborates with the Cuneo's Chamber of Commerce for innovation and marketing. He graduated - working full time - in Economics from the University of Turin, specializing in Management and Entrepreneurship with a postgraduate course degree at the University of Genoa. He started his career in sales and then gradually transformed his profile, achieving new specialisation in Strategic Marketing, Big data & business Analytics, Digital Transformation & Business model at the Sole24Ore Business School. He participated in open innovation programs in multinationals, carrying out lean startup and strategic marketing projects. He teaches marketing and business development, he created the Facebook community "Marketing and Innovation in Granda", founded Great Innova,the first innovation festival for non-metropolitan areas where he is in charge as President. He is also director of the Cuneo's chapter of Startup Grind.