Weibo, Youtube, Ticktok, Bilibili and many other live broadcasts..... Social media has become a part of everyone's life.

We have invited the founder of Gulu , Stella Gao, an atypical fitness influencer who has more than 100 million followers, who love to share about health and fitness, and of course her hardships and gains on the way of "becoming into a KOL".

Stella holds a Double Degree in Business Administration and Marketing from The University of San Diego, USA, and later served as head of new media at the U.S. World Trade Organization. Before starting her own business, she was the finance director of a catering company. In 2015, Stella created her own company Gulu, which targeted food media in the new media era with the brand mission "Focus on creating high-quality food video, belief in the power of dreams, believe in playthings, but do not lose heart."