Fireside Chat with 2ULaundry cofounder Alex Smereczniak

The Jay Hurt Hub for Innovation and Entrepreneurship - 210 Delburg St. Davidson, NC, 28036
May 16, 2019, 11:30 a.m.

About this event

Tech Cleans Up

Alex Smereczniak is the co-founder and CEO of Charlotte-based startup, 2ULaundry, which Alex launched with co-founder, Dan D'Aquisto in January of 2016. Alex earned a BS in Finance from Wake Forest University and successfully ran and sold another laundry business prior to moving to Charlotte and joining EY as a financial services consultant.

He joined with D’Aquisto to perfect an outsourced laundry service model that would cater to a target audience of dual-income families — busy parents who don’t have time for household chores. Rather than serving as a middleman, like many of the laundry services popular on university campuses, 2ULaundry actually operates their own facilities to maintain a high level of quality.

They give users three bags — one for basics, one for delicates, and one for dry cleaning. Like Uber, your account is free until you actually have a transaction, and you’re only charged per transaction. No downloading a new app, either — all communication is through text message. Your clothes are picked up and returned freshly cleaned (even folded!) within 24 hours. 

Thus far, with just one market of Charlotte, NC, they’ve saved users over a million hours of time. Along with landing in the Techstars Atlanta program, the team has recently pulled in a $2.5 million seed round with contributions from Techstars Ventures and Cox Enterprises.

“The momentum we have going is incredible,” says CRO D’Aquisto. “This latest round of funding is just another shot of adrenaline to the business and keeps us skyrocketing on an upward trajectory with limitless possibilities.”

With the money, they’re looking to hire and are quickly preparing to launch their service in Atlanta. They say the Techstars Atlanta network has been invaluable and they’re excited to continue developing their presence in the city.

“We originally accepted the offer to join the Techstars 2017 class to use the program as a springboard into launching our second market,” says CEO Smereczniak. “The value we have received has been just that and so much more. Dan and I already feel more connected in Atlanta after two months than we do in Charlotte after two years. The network support is incredible.”

“We’re looking forward to making 2ULaundry a household name nationwide,” says Smereczniak.


Fireside Chat with 2ULaundry cofounder Alex Smereczniak

Alex Smereczniak

CEO - 2ULaundry

Cofounder and CEO, Alex Smereczniak, graduated with a finance degree and entrepreneurship minor from Wake Forest University. Prior to joining EY as a Management Consultant, Alex started and sold another laundry business, Wake Wash, for a 10X return on his initial investment. Alex oversee's all things finance, legal, investor relations, and operations for 2ULaundry.

Read More


May 16, 2019
11:30 a.m. - 1 p.m.


The Jay Hurt Hub for Innovation and Entrepreneurship
210 Delburg St. Davidson, NC28036

Brought to you by

Peter Marsh

Peter Marsh

Flywheel Coworking