Jess Minnick grew up in south Florida and graduated from University of Miami (FL) in 2011 with a Bachelors of Science in Public Relations. This is where her passion for branding & design grew as she sharpened her skills building out the university gymnasium's digital brand & social media footprint. Jess moved to Detroit in 2012. She had visited the Motor City for its annual techno festival Movement Detroit and fell in love with the city. She knew this was the perfect place for her to settle and start a creative business.

Jess spent the first few years in Detroit bouncing around at different jobs. Looking back, each position she held prepared her for Not Sorry Goods. Her final stint in the corporate world before going full-time at Not Sorry was as the Director of Marketing at the Troy Chamber of Commerce. This position helped grow her leadership abilities, organizational habits, networking techniques, marketing & communication skills. From there she made the jump to full-time at Not Sorry Goods in 2018.

Not Sorry Goods has been the most rewarding experience of Jess's life. With little background in fashion design, embroidery or sewing, Jessica tackled these trades head-on and started taking classes at Tech Shop, where she would go after her day job and spend hours practicing on a consistent basis, developing techniques that refined her abilities. Nowadays, she's usually running multiple machines at once and teaching others how to use all the equipment.

In addition to being the machine whisperer, Jess leads the creative team at Not Sorry Goods. Her designs focus on themes that intersect identity, culture and current events. They spark conversation around social & sustainable change, fueling community initiatives that hope to leave the world a more inclusive & equitable place for all.

Not Sorry Goods is a Midwest-based brand that's all about looking good, feeling good and doing good - unapologetically. By upcycling pre-loved garments with our bold designs, focusing on eco-friendly materials and sourcing ethically-made goods, our intention is to be a leading sustainable & inclusive retailer of the future. Currently we serve the Metro-Detroit area 5 days a week at our flagship store in Ferndale, Michigan and folks across the US.

Co-founders Dy-Min Johnson and Jess Minnick met at a kickboxing class. After sparring it out, they quickly bonded over mutual interests and found inspiration in one another. Their friendship blossomed into a business when an inside joke sparked a simple idea for a bad-ass crop top design, and eventually led to the creation of the Not Sorry brand. From humble beginnings of sketching designs on a napkin sitting at Jess's kitchen table, Not Sorry Goods exists as a reminder to never apologize for being yourself.