Joseph Mugweru Wanja AKA Safe Joe was the first runner's up of the currently concluded Safaricom's Blaze Be Your Own Boss entrepreneurs' TV Show and Competition.He is the founder and CEO of Safecon Music.

He was born in Dagoretti corner (then a slum), Joe grew up in a number of places including, Githurai 45, Kaptagat (Eldoret) and Langas (Eldoret). He was brought up by a single mum who later passed on, in 2009, while he was in form three.

Joseph currently works in Eldoret as a music producer and a sound engineer offering mastering, editing, mixing and recording services. Joe is addicted to all things music – seeing talent grow and creating great work.

Safecon Music  is  a recording label that  enables artists to earn what they deserve from their art, and also offer employment to the talented youth with no jobs. The employment is brought about by the different dockets that are available in his recording label, an area that has not been explored as much in Kenya.

He recognizes that many young people are going through the same struggles that he has. He wants to show them that everything is possible and that by being on BLAZE BYOB TV Show, young people will draw motivation from his story.