Leveraging Digital for Business Growth

Wed, Nov 4, 2020, 9:00 AM (EAT)

About this event

This event will equip you with skills, knowledge, and ignition that will make you a competitive entrepreneur in all manner of businesses. Studies reveal that 55% of startups have already adopted a digital business strategy compared to 38% of traditional enterprises. Digitalization is about leveraging technology to create, enable or transform a business process- usually leading to one or more of the discovery or new opportunities, reduced risks or efficiency gains. No more thumbing through the Yellow Pages, or worrying that you’ll miss a call when you step out or wondering how to stay in touch while you’re on vacation. Who would have imagined we’d have a solution that fits in your pocket? Now, most entrepreneurs see the opportunity to work anytime anywhere as a double-edged sword: free from the desk, but tethered to the smartphone. 

It’s pretty difficult to grow your business without acquiring new customers, but the process of acquiring leads and nurturing them to become long term clients requires a lot of moving parts. Investing in technology innovations that allow you to streamline this process is, quite frankly, necessary. Doing nothing didn’t hurt so much until now. There is a speed of advancement happening now that is allowing groups to leapfrog, leaving those with old tech behind. The pace of innovation and adoption is accelerating. And with this, we see that fear of change and action lead to death. Entrepreneurs must be intentional to embrace technology and business ideas with a purpose.




  • Nyakinyua Gathura

    Nyakinyua Gathura

    UpSkill Digital | Startup Grind

    Business Analyst/ Google Digital Skills Coach

    See Bio


Wednesday, Nov 4
9:00 AM - 10:30 AM (EAT)

Brought to you by

  • Kenneth Nyaga

    Kenneth Nyaga

    SG-Embu, Chapter


    See Bio

Brought to you by

  • Kenneth Nyaga

    Kenneth Nyaga

    Digital Age Business Solutions

    Chapter Director

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