Content marketing is about attracting people to your brand through content—be it educational, inspirational, or entertaining—to turn them into customers over time. Ultimately, it’s about engaging your audience, not selling to them. For companies to gain loyal followers, there is a need to understand their target audience's problems through empathic listening and providing solutions to address the problem.
Wondering how to improve your marketing content strategy? Join us as we are hosting Praise Akobo to talk about how you can communicate with empathy by creating content that attracts customers.
“Startup Grind Federal Polytechnic Bauchi is delighted to host events presented by AWS. Amazon Web Services, or AWS, provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a pay-as-you-go basis. Through the AWS Activate program, AWS provides startups with a low cost, easy to use infrastructure needed to scale and grow their companies. Visit https://sgtr.cc/aws-africa-credits to apply.”
YOWAD (Youths with a difference) International.
CO-FOUNDER
Praise Akobo is a SocialPreneur and Veterinary Medical Student, who is helping youths live leading lives irrespective of their EMOTIONS, PASSION and LOCATION.
An Emotional Intelligence Trainer who has successfully trained 600+ creators on, how to be sound from the inside because no one can perform optimally outside, if not sound from the inside. Specifically, for businesses/brands, she t…
Praise Akobo is a SocialPreneur and Veterinary Medical Student, who is helping youths live leading lives irrespective of their EMOTIONS, PASSION and LOCATION.
An Emotional Intelligence Trainer who has successfully trained 600+ creators on, how to be sound from the inside because no one can perform optimally outside, if not sound from the inside. Specifically, for businesses/brands, she teaches "Emotional Selling Hacks" to get more sales.
She is the CO-FOUNDER of YOWAD(Youths with a difference) International.
A multi award winner ranging from best social innovator, capacity leader, best consistent contributor.
Timabee
Founder/Creative Director
Mustee’s Clothing
Chief Executive Officer
Gombe Hikers
Founder
Developers Student Club ATBU
Lead
Fatima Yagana Babakura has been an inspirational figurehead for many young women. She is the founder and creative director of Timabee, a luxury accessory brand that is committed to designing and manufacturing high-end pieces with the best leathers for women. Her love for designing and the curiosity to see her design come to life was what pushed her to start Timabee.
Fatima graduated with a Bachelor of Commerce from McMaster University. In May 2016, she was the Personal Assistant to the honorable Commissioner for Environment Gombe state. During the course of her work in that position, she efficiently managed the media and social media pages for the ministry where she helped create awareness among people about the ministry which in turn increased productivity in the ministry. She also worked as an intern with KPMG Nigeria in 2017 where she carried out research for analysis to benchmark NEXIM against other EXIM banks, in addition to numerous other assignments.
Fatima started Timabee in 2014 where she carefully selects materials, designs and makes samples of handbags and shoes, then decides what goes into a collection. She oversees the creative process and gives guidance to her creative manufacturers to ensure the quality of handbags and manages promotion to ensure efficient marketing of the brand to increase sales. Timabee has exhibited both locally and internationally.
In 2016, Timabee won the "best brand of the year " at an event organized by Team 360 group in Toronto, Canada. In 2017, Fatima was awarded "Iconic Woman" at Women's Economic Forum's (WEF) annual event in India. MAX Group nominated her as "entrepreneur of the year " in Toronto. In 2018, Fatima was listed among "100 most influential Nigerians ". Fatima has also been invited to speak at WEF, MAX GROUP Canada's annual Gala. She was also listed as one of the "22 women entrepreneurs redefining African luxury ". Fatima and Timabee have been featured in countless newspapers and magazines around the world.
Passionate about entrepreneurship and mentorship in Africa especially for women, Fatima founded Timabee Global Resources (TGR). TGR is a platform that helps anyone inspired or interested in the accessory business to navigate their way from product development up until delivery processes.
Founder and Creative Director of Mustee’s Clothing, Mustapha is a graduate of Computer Sciences from Abubakar Tafawa Balewa University Bauchi. He Started learning how to sew from the early age of 7 and have learnt and mastered the art of cloth making in Jos, Bauchi, Keffi and Lagos State. His brand, Mustee’s Clothing, an affordable luxurious men’s wear brand which was founded 6 years ago is known for meeting the clothing needs of men of all ages. He is an art and technology enthusiast and a photography hobbyist.
Mustapha also holds an Executive mMBA in leadership and management from Accra Business School. He is currently pursuing his Masters in entrepreneurship and business development form Abubakar Tafawa Balewa University Bauchi. He is also a Fellow, African Young Leaders Fellowship Program 2019 Cohort and a Yali RLC Alumni.
He Co-founded Uplift Hub, a virtual hub committed to achieving the SDG goals through the use of human capital and technology in Africa. He is also the host of Uplift Podcast.
Bello Micah has more than five years of experience in the profit and nonprofit sectors in Nigeria. He is the founder of Gombe Hikers Initiative and the curator of the annual Young Emerging Leaders Conference in Gombe State. He holds a Bachelors and Masters in Peace and Conflict Management (In view) degree
from Ahmadu Bello University Zaria, a certificate of Business Management from African Management Initiative and a certificate in Entrepreneurship from Enterprise Development Centre, Pan-Atlantic University, and has attended several training, workshop and conferences within and outside Nigeria. His
skills include writing, public speaking, youth engagement, security management, business development, and mentorship. He is a 2018 North East Social Innovation Fellow with North East Regional Initiative (USAID/OTI), 2017 Ambassador of Guardians of the Nations International (GOTNI), 2017 Fellow of
Young African Leaders Initiative Regional Leadership Centre West Africa (YALI-RLC). He is also a recipient of many awards including 2016 Outstanding Performance/Early Bird Award by Bank of Industry Nigeria, 2011 National Merit Scholarship Award by Nigerian National Petroleum Corporation / Total E&P
Nigerian Limited. He is currently an employee of International Committee of the Red Cross in Nigeria.
Abdulmalik Ango Is an experienced Senior Staff with a demonstrated history of working in the apparel and fashion industry. Skilled in Mobile Application Development, Android, Kotlin, Tailoring, and Android Studio. A driven, lifelong learner and determined student of life. Abdulmalik is passionate about growing communities, and he is currently the Lead for DSC Abubakar Tafawa Balewa University Bauchi and also the Vice President international affairs for the Nigerian Association of Computer Science Students NACOSS
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