About The Speaker
Jason Ried is the founder and MD of Fuzzy Logic. They believe that augmented reality is the next evolution of computers and they are passionate about helping their clients to get there successfully. To date, Jason has led Fuzzy Logic in establishing a global footprint, releasing numerous chart-topping products and working with some of the biggest names in the industry.
Company Overview
Fuzzy Logic creates innovative business solutions with augmented and virtual reality. They work with their clients to streamline their processes, helping to supercharge their sales, marketing, training and communication efforts. To do this their team tries to understand the client's business and it's challenges, before proposing AR or VR software solutions that directly improve their business outcomes.
Virtual Event
Join us as Jason provides us with some insight on his journey into establishing a successful and internationally recognised company within the Gaming, Augmented Reality & Mobile App Industry.
Fuzzy Logic
Founder & MD
Jason Ried grew up in Springs in Gauteng in the era of the ZX Spectrum. He'd rush home from school, and later work, foregoing lunch to play Pro Evo with his best friend, dreaming of the day he'd get to make his own games.
In 2002, Jason took a huge leap of faith and moved to the UK to pursue his dream. Starting off as a Quality Analyst at Eidos Interactive, he worked his way up to A…
Jason Ried grew up in Springs in Gauteng in the era of the ZX Spectrum. He'd rush home from school, and later work, foregoing lunch to play Pro Evo with his best friend, dreaming of the day he'd get to make his own games.
In 2002, Jason took a huge leap of faith and moved to the UK to pursue his dream. Starting off as a Quality Analyst at Eidos Interactive, he worked his way up to Associate Producer. He worked on big budget, AAA games such as Championship Manager, Just Cause 2, Tomb Raider, Hitman and Wacky Races, before moving to Disney Interactive Studios in 2008 where he was part of the team that produced the award-winning game Split/Second.
In 2011, Jason was given the opportunity to move back to South Africa to start up his own development studio. He decided to focus on the latest technology, augmented reality (AR), as well as apps and mobile games. Setting up in George, in the heart of the Garden Route with a view of the beach, Fuzzy Logic was born.
Jason's vision for Fuzzy Logic is to create world-class games and apps while growing the games industry in South Africa which has a wealth of untapped potential and talent. To date, Jason has led Fuzzy Logic in establishing a global footprint, releasing numerous chart-topping products and working with some of the biggest names in the industry.
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