Content marketing is about attracting people to your brand through content—be it educational, inspirational, or entertaining—to turn them into customers over time. Ultimately, it’s about engaging your audience, not selling to them. For companies to gain loyal followers, there is a need to understand their target audience's problems through empathic listening and providing solutions to address the problem.

Wondering how to improve your marketing content strategy? Join us as we are hosting Praise Akobo to talk about how you can communicate with empathy by creating content that attracts customers.

“Startup Grind Federal Polytechnic Bauchi is delighted to host events presented by AWS. Amazon Web Services, or AWS, provides on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a pay-as-you-go basis. Through the AWS Activate program, AWS provides startups with a low cost, easy to use infrastructure needed to scale and grow their companies. Visit https://sgtr.cc/aws-africa-credits to apply.”