Twenty years ago, a group of young social entrepreneurs joined a movement to change the world through the pursuit of an alternative economic model and practice of conscious commerce. Seeding Change is about “triple bottom line” businesses that consider the social, environmental, and financial impacts of their companies and address some of today’s most challenging issues. This award-winning documentary is a 51-minute film that empowers viewers to be part of the solution by voting with their dollars and supporting the brands and products that align with their values.