Fitting into a new market : lessons from Alibaba’s startup-like expansion in France with Kevin LIU

Greater China
Wed, May 27, 2020, 7:00 PM (CST)

About this event

About this event

Expanding to foreign markets is never an easy feat, and having a huge home market is not making it easier! Chinese companies have tried to ‘Go Global’ with more or less success. Benefiting from 2 decades of experience, Chinese tech companies are creating their own strategies to go abroad. Alibaba’s expansion in Europe is one of these success stories.

How did Alibaba manage their ‘Go Global’ Strategy? As one of the founding members of Alibaba office in France, Kevin Liu will share his experiences around the challenges and key learnings when it comes to international expansion, and how Alibaba worked similarly to a startup in an Agile way to fit into a new market. With 15 years of experience in European and Chinese companies, Kevin will also share his insight about the differences between the corporate culture in Europe and China and the best ways to adapt a company into a new environment.


作为阿里巴巴法国分部的创始成员之一,Kevin Liu将会分享中国的科技巨头如何像创业公司一样在新兴国际市场发展的故事和经验。Kevin拥有在欧洲公司和中国公司长达十五年的工作经验,还会给我们带来对中西公司文化差异的独到见解,以及如何适应新的市场环境的经验总结。

Potential questions 可能聊到的问题

Story of Alibaba France: a mirror of international expansion of Chinese companies?


The difference between corporate culture in France and in China


Big company, Startup insights


Internationalisation in a “Chinese way”


What is the internationalisation strategy of Alibaba (in terms of organisational structure and business structure)


Key learnings and future prospects



Interview Language: English

Event Platform: Zoom

Event Portal:

For those who register via Startup Grind website, we will send out a Zoom link on May 27th at NOON sharp!





如您通过Startup Grind官网报名,我们将在5月27日正午准时邮件通知活动链接!


Past Speakers


  • Violet Chen

    Violet Chen

    Turret Capital

    Head of Investor Relations


Wednesday, May 27
7:00 PM - 8:30 PM (CST)

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  • Fabien Martin

    Fabien Martin

    Founders Lair


  • Jelte A. Wingender

    Jelte A. Wingender

    Innoway, Startup Grind, Founders Lair, German Innovators

    Senior Manager Corporate Innovation, Head of Community @ The Lab, APAC Community Manager & China Director

    See Bio

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  • Rebecca Xie

    Rebecca Xie

    Startup Grind Beijing


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  • Jens Wernborg

    Jens Wernborg

    Startup Grind Hong Kong

    Director Hong Kong

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  • Erik Walenza-Slabe

    Erik Walenza-Slabe

    IoT ONE

    Shanghai Director

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  • Violet Chen

    Violet Chen

    Turret Capital/AI Academy

    Chengdu Director

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  • Geng (Grace) Zhang

    Geng (Grace) Zhang

    Shenzhen Energy

    Shenzhen Director

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  • Javzmaa Jadamba

    Javzmaa Jadamba

    China Marketing S-W-A-T Team

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  • Fabien Martin

    Fabien Martin

    Co-Director Chengdu

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  • Madeleine Madeleine

    Madeleine Madeleine

    Startup Grind Beijing | Startup Grind Greater China | Influence Matters

    China Marketing S-W-A-T Team

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  • Erik Forsberg

    Erik Forsberg

    InnoBridge Co. Ltd.

    Director Hangzhou

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