Gillian McCrae launched GetGifted in 2013, which until very recently sent out a list of gifts from participating local merchants every Tuesday. It began two years ago as a marketing idea. McCrae’s business hypothesis was that if merchants, including bars and restaurants, offered consumers a gift, such as a free sample, customers would come to the outlet and end up spending more than the value of the gift. Consumers received the lists on their smartphones and simply had to show up at the establishment to claim it within two weeks. According to Entrevestor, the gift list became a sensation on Prince Edward Island. About 13,000 Islanders eventually signed up for the gift list, claiming 1,500 to 2,500 gifts per week. About a year ago, GetGifted raised $400,000 in angel funding and launched its service in Halifax. At its peak it reached 8,000 subscribers. Each week local restaurants, food artisans, café’s and specialty shops appeared on TheGiftList. This was their kind way of introducing themselves to their potential customers with a gift. In the spirit of giving, the merchant’s invited GetGifted's users to experience their business. A few weeks ago, Gillian made the toughest decision an entrepreneur can have to make. She announced that the Charlottetown based startup is going to send out its last gift list. As a part of Startup Grind's global community "Female Founders Month" - we are proud to host Gillian who will share her brave story and incredible experience with us. We are going to challenge her with tough questions and learn a lot. This promises to be a great session indeed.
1969 Upper Water
B3J 3R7 Halifax