Popular Demand Founder Blake Ricciardi started the epic streetwear brand in 2012 with no investors, just a mere couple of credit cards and 4 t-shirt designs. In under 36 months, the independently-owned brand catapulted into a full collection. Popular Demand is sold in stores worldwide and worn by world champion athletes, platinum selling music artists, high profile models, and industry moguls.
From his early beginnings in New England to his recent explosion of success in Los Angeles, Blake Ricciardi has strategically built a new-age empire from scratch. The Boston native has achieved great success as an entrepreneur, social influencer and market leader by unapologetically going against the grain. After powering through high school with a clinical ADD diagnosis, Blake bypassed the traditional route to the American Dream by quitting college halfway through his second year. Since then, he has directly impacted the success of multi-million-dollar companies by pushing the conventional boundaries of marketing, creative, design and business.
After dropping out of college, Blake developed a bold 'TV show, Ruckus Sound & Style, that featured exclusive interviews with major artists ranging from Pharrell to No Doubt to Blink 182. Karmaloop.com quickly recruited him, and he became a driving force behind the multi-million-dollar company's rapid rise to success by launching two core divisions — KarmaloopTV and Kazbah. His impact on Karmaloop was so notable that it left a well documented void when he left the company to pursue his own business on the West Coast.
Armed with his diverse experiences with music artists, professional athletes, and established and upcoming clothing brands, Blake was exceptionally well prepared for his big move to Los Angeles. He launched Popular Demand with a mere four t-shirt designs, zero fanfare and no financial backing. Then, establishing himself as an effective leader, he recruited a team of young, hungry creatives and successfully mentored each one into experts in their fields. The brand has since sold millions of dollars of product each year and has been worn by celebrities ranging from Justin Bieber to Kevin Durant to DJ Khaled to Diddy. Popular Demand continues to be featured in dozens of videos that have received hundreds-of-millions of views without the the need of a traditional in-house ad budget. In just under five years, Blake's brand has partnered on creative projects with companies ranging from Budweiser to XBOX to Def Jam Records and has been featured on HBO, Fox, ESPN, USA Today, Viceland and MTV.
Blake has been at the forefront of content marketing and social media since well before it became a modern marketing staple. He has been featured as a guest speaker and panelist at numerous marketing, social media and entrepreneurship related events, as well as on TV and radio shows. The young entrepreneur has also been pursued by a variety of major production houses that have solicited Blake and his companies as excellent subject matter for an ongoing TV series.
Blake recently founded his newest company, Brand Wolves, in order to establish the most effective platform to build new businesses and brands in today's fast changing retail space. With so many exciting potential opportunities ahead of him, Blake continues to push the boundaries of modern entrepreneurship and business.