Vije Vijendranath is a seasoned technology architect and sales consultant in the telecommunications industry as well as the media industry .He worked with various Telecoms clients such as MTN and CellC in IT infrastructure and networking platforms, and also held positions at top South African companies, working as an analyst at Accenture SA specializing in technology architecture. The methods he applies are based on SOA (Service oriented Architecture) principals which are based on discrete pieces of software providing application functionality as services to other applications. Vijendranath studied Computer Engineering at the University of Pretoria and Honours in Management of Technology.  While studying, he embarked on developing products and getting the funding required through University. This has given him the motivation to build new technology products and services where the market required it. He has also worked in various companies where he provided skills in design consulting, technical architecture and user/customer experience management. Vijendranath established Vimage Media in hopes of specializing in developing strategies to improve customer experience. Vimage also provides visual branding, communication and design services to bolster their visual experience and eventually build up their digital awareness to the target market.