As our story define us so our business the way you talk to your customers about you and your business say a lot about you and your brand, and we all know Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.
Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Way Media House
Bilal Salau is a Nigerian Filmmaker, Storyteller, and Social Change Leader working out of Kaduna, Nigeria. He is the co-founder and Chief Creative Director at Way Media House. Bilal was awarded Winner of a Nationwide Documentary challenge in efforts to eradicate Polio in Nigeria in partnership with Rotary International, and for his outstanding storytelling genius, Bilal became a storyteller Ambas…
Blue Sapphire Hub
Einsteinette / The Afropreneur
The founder of Blue Sapphire Hub and CEO Blue Sapphire Esolutions. An academic researcher with bachelor's degree in software engineering from Coventry university UK and masters in computer network management from Middlesex University Dubai. A certified UNIDO trainer for entrepreneurship and digital skills. An award winner for ICT track at emerging research paradigm for social sciences conference. She is passionate and driven individual with keen interest in the opportunities presented by ICT leveraging its innovations to impact on the livelihood and businesses of all that i come across.
Blessing Abeng is a multi-faceted entrepreneur driven by the need to create lasting solutions to key problems faced by individuals, and SMEs.
As a brand strategist, communications manager and entrepreneur, Blessing creates unforgettable experiences that reflect the personality of brands and converts a stranger to loyal customers.
She has created Einsteinette Limited – a branding and communications company for SMEs, and is currently developing Style Revamp Africa, an upcycling fashion brand tackling waste one at clothing item at a time.
She is currently the Codirector for Startup Grind Lagos, the cofounder of The Afropreneur, a mentor on the African Entrepreneurship Awards platform, a WIMBIZ associate and a Tony Elumelu Entrepreneurship Alumni.
As a young boy who loves Mathematics, Faiz Bashir was fortunate to have access to the computer in 1993 at a time when computer was very uncommon in Nigeria. His love for Mathematics metamorphosed into love for programming at the young age of 12 years.
While he was still in high school, he came across a simple computer program that accepts inputs of students' scores and computes the sums and averages of the scores and generates the students' report sheets. This program looks like a prototype version of a project by his secondary school to computerize their results. When the project didn't succeed eventually, with his little experience in programming, Faiz was determined to solve the problem which eventually gave birth to FlexiSAF in 2010.
FlexiSAF currently helps over 500 schools to automate their processes with a staff strength of over 90. Coming from a family that values education Faiz believes that education is the greatest asset that anyone can have and is committed to support and create opportunities to out-of-school children and improve the quality of education using technology under the FlexiSAF Foundation platform. He believes that quality education is the ultimate solution to the chronic challenges of Nigeria and the developing countries
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