Alex Mose Is a Kenyan, Founder, and CEO of Baseline Marketing Group, An Digital Marketing Agency Based in Nakuru, Working with some of Kenya’s Biggest Brands like Sportpesa, Cocacola, Microsoft, Safaricom, Heineken, Bidco and many more.

Moseax has been a Radio Presenter with Nakuru’s Hero radio, Featured by the East Africa Drum magazine as Kenya’s Young Social Media don.

He Loves Travelling and Believes in Innovations & Technology.

Moseax: "I believe in Marketing through The traditional word of mouth, Where you could ask a question and get an answer! But now in the 21st century, we have Social media which is just an Upgrade of word of mouth. You can ask and get direct answers to different products or businesses. We say the Internet has made the world to be a global village! Yes, Social media plays a big role in communicating and advertising in this global village, And you need to be on it."

He believes in 3 Key Digital Marketing Techniques:

- Influencer Marketing

IMAGINE HUNDREDS OF “KANYE’s” SHOUTING YOUR BRAND NAME.

Influencer programs create the newest oldest trick in the book – word of mouth marketing through modern technology.

- Online PR

WHAT IF WE EVERYBODY SAID SOMETHING GOOD ABOUT YOUR COMPANY / BRAND?

Online Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.

- Good Content

WHAT IF ALL YOUR FOLLOWERS, LIKED, WATCHED & RETWEETED YOUR CONTENT?

This is a marketing technique of creating and distributing valuable, relevant and consistent content.