Small businesses and start-ups are crucial for job creation in both developed and developing countries and are responsible for the creation of about 70% of new jobs. However, they are often hampered by their lack of access to markets and business services, as well as by their limited understanding of markets and weak bargaining power. However, this does not prevent them from being the main providers of jobs. Unable to exploit the potential of their value chain to increase and improve their own competitiveness, companies often operate on a precarious basis, with reduced productivity and poor working conditions. Increasingly, lack of sustainability is becoming a constraint over which SMEs have little control. Through our fireside discussion, we will try to understand through our stakeholders the different ways in which one can develop one's business knowing that it is part of a sector that is less well known but has a strong influence on development, thus addressing the key constraints that prevent small businesses from reaching their full potential while strengthening ideas to create many more and better jobs that will contribute to economic development and poverty reduction.

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