Millions of mobile terminals are used every day. The vast majority of the world's population owns a smartphone, and nearly 75% of consumers use their phones to access the Internet. They spend a lot of time on mobile applications every day, browsing Facebook, searching for shops and restaurants, answering emails and playing games. With mobile devices, there is therefore the possibility of a large number of daily contacts between start-ups, companies and consumers.

Our world has evolved towards smaller screens. Unfortunately, many companies still find it difficult to fully recognize their importance and the new communication channel that this brings, especially when it comes to communicating effectively with their customers wherever they are. Mobile applications can thus enable a brand to undertake targeted and relevant actions. They are also a means of giving customers information about your brand and everything you have to offer. About 90% of mobile users spend more time on mobile applications than mobile websites. So if you are an entrepreneur and your company does not have a mobile application, you will need to develop one. Certainly, the need to have a mobile application exists for most businesses, startups but it happens that the cost of creating a mobile application with the developers or entities allowing the implementation of it is very high. On this, the choice to go towards the creation of a website is one of the desired alternative to make savings ignoring the advantages of having a mobile application. As for our Virtual SG, we will discuss on a very simple and quite relevant topic "Entrepreneurship around a mobile application, creation and cost". Join us on www.startupgrind.com/kinshasa for an enriching discussion.