Creating Your Business Brand with Dr. Dianne Tsen - CEO, Powerlooks Global Sdn Bhd

The Space by iCube - B423-B433, Block B2, Level 4, ICOM Square 93450 Sarawak, Jalan Pending Kuching, 93450 - View Map
Nov. 7, 2019, 11 a.m.

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About this event

Workshop Description
There is a common misconception that a company’s brand is its logo and other visual aspects like its letterhead and in some cases, the uniform worn by its employees. While these certainly form a part of brand elements, a brand is much more than that. It is the relationship the business has built with its customers. It is the resonance that has been cultivated, that will ensure a strong and durable brand.

Workshop Objectives
This programme explores the advanced application of marketing to the innovative design and management of brands. Bringing together research on brand design and management, innovation, consumer behaviour and marketing communications, participants will be introduced to how brands are created to carefully targeted markets and audiences. Participants will also learn about and apply cutting-edge ideas and practices to explore the importance of design and innovation in branding. This workshop draws on the works of Dr. Kevin Lane Keller on building brand resonance.

At the completion of this workshop module, participants should be able to:
* Understand the importance of positioning for points of parity and points of difference
* Create a basic framework to brand their business using the brand resonance model


Dianne Tsen

Dianne Tsen

CEO - Powerlooks Global Sdn Bhd

Dianne began her professional career in the finance industry. Her work in major banks included needs analysis and personal banking services for high profile customers and public listed companies. Dianne speaks at many conferences and conducts corporate training in the areas of people development, communication, customer service, branding, business image and financial management.

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Nov. 7, 2019
11 a.m. - 12 p.m.


The Space by iCube
B423-B433, Block B2, Level 4, ICOM Square 93450 Sarawak, Jalan Pending Kuching93450

Brought to you by

Malcolm Wu

Malcolm Wu

iCube Innovation

Chapter Director