For your business to scale and prosper, you have to create systems that bring your offering to market. In this entertaining and thought provoking conversation, you'll discover how to build your customer acquisition machine. You'll consider what's required, how to build it, how to tune it, how to scale it.

Mark S A Smith is an electrical engineer, author, speaker, and customer acquisition guru. He's co-authored three books in the legendary Guerrilla Marketing series and 10 other business books. His clients are Fortune 500 high-tech firms and entrepreneurial companies that need to scale rapidly. His area of expertise is product launches and sales force development. And he loves to figure out how to get customers buying.

Learn more about Mark at MarksOnLinkedIn.com and his website BijaCo.com