Starting a Business: From Idea to Launch

Sunday, June 28, 2020, 11:30 AM – 12:30 PM UTC

Once you get an idea, how do you go about deciding whether or not it can be feasible as a business? How do you go about figuring out your unique value proposition, ideal customer and then creating a product/service that your potential customer would love! During this session, we will address all these questions and more, breaking down the process of turning an idea into a brand.

Virtual event

About this event

Starting a Business: From Idea to Launch

Join us for an amazing session with Shehab Farrukh Niazi Editor in Chief Startup Guide on 28 June, 4:30 PM PKT.

Register today at

A digital innovation specialist and content strategist, Shehab believes in harnessing the power of the digital economy and helps small and medium businesses grow by utilizing digital media through her company Trailblazer. She works with youth and women on enhancing their digital and business skills. She has a diverse background in digital and print publishing with specialization areas like digital storytelling, digital marketing, creative innovation, design thinking, communications strategy and content marketing. She is a trainer, mentor and the Co-founder and Editor-in-Chief of Pakistan’s premier entrepreneurship magazine, Startup Guide. Startup Guide is a digital platform, which adopts a storytelling approach for bringing forth success stories from the entrepreneurship ecosystem of Pakistan. Targeting young aspiring and existing entrepreneurs, Startup Guide is the ultimate source of inspiration and knowledge to build and grow businesses.

About the Host

Fatima Zahra is an entrepreneur, public speaker, start-up enthusiast and Co-founder of UROOJ-E-TIFAL(durshal based start-up). She has always been very curious, passionate, creative and eager to learn and explore; Not only the outer world and it's ventures but also her inner-world and it's galaxies which reflects in her diverse career choices as well. She demonstrates her background history and expertise in marketing and management, event management, training and development, student career and social counseling. She has been affiliated with many prestigious organizations like UNHCR, Environment Protection agency (KPK ), Red Cross Pakistan and currently playing her role in promoting entrepreneurial mindset and culture in the region in association with Durshall Abbottabad, Business incubation center University of Haripur and IBA Karachi center for entrepreneurial development. Inspired by Allamah Iqbal's philosophy of self discovery, she strongly believes that a human being is much more than just numbers, one can do wonders by discovering inner-potential and this is something she is trying to do by providing UROOJ-E-TIFAL, a platform for unleashing total human potential.


Ejad Labs is a digital accelerator leading the movement to promote Pakistani technology by organizing the country’s largest tech exchange programs to Silicon Valley, Europe and curating the flagship Pakistan Tech Summit and Startup Grind Pakistan Conference along with many other activities. We have an alumni network of 100+ entrepreneurs, digital leaders and change-makers.


Startup Grind Pakistan is part of the world's largest global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 600 cities and 125+ countries featuring successful local founders, innovators, educators and investors.


Hunarmand is a Digital Platform which is Digitizing the Construction Industry of Pakistan.


Global Pakistan Tech Summit is a month-long virtual conference featuring 200+ global speakers, along with 100+ sessions, to discuss "Rebuilding Pakistan" from 1 - 30 June 2020.

Register for the #PakTechSummit at

Check out what happened


  • Shehab Farukh Niazi

    Startup Guide Pakistan

    Editor in Chief

  • Fatima Zahra




  • Umar Farooq

    Hunarmand Constructions (Private) Limited



  • Umar Farooq Gul

    Youth International Conclave / Techsol Labs

    Chapter Director