With a population of about 51.58 million, a total of 43.3 million Kenyans have access to the internet in the country even though Google only identifies 13 million active internet users in Kenya. These are not the days when customers used to walk-in in your physical shop or office in big numbers we live in the days when competition is over the roof and every business is trying to fight to get a share of the 13 million customers using the internet.
This month we dig deep to know why every business in Kenya and around the world needs a mobile app, we have the privilege to host a Nakuru-born entrepreneur Dr Kirori Mindo, he is a lover of planning, organizing, and mobilizing for the enterprise world. Dr Kirori Mindo has a vast background is in ICT, I hold a PhD in IT. He is what you call a lecturer turned entrepreneur.
Dr Kirori Mindo interests are majorly in Artificial Intelligence, Machine Learning, and the Internet of Things.
He aspires to find technological solutions for everyday problems, in a cost-effective, replicable and scalable manner.
Driven by the realization that solutions for the world’s challenges exist to be found through pragmatic stoical experimenting. Click on the RSVP button below and reserve your slot for a tantalizing mind-blowing power packed 45 minutes online interview that will take your business to the next level, we have 50 Limited slots available for this event on a first-come-first-served basis. See you then.
Dr Kirori Mindo is a Nakuru born entrepreneur who loves planning, organizing and mobilizing for the enterprise. I have previously been embroiled in sales mainly, prior to working on PIkit, though my background is in ICT, I hold a PhD in IT. Am what you call a lecturer turned entrepreneur. My interests are majorly in Artificial Intelligence, Machine Learning and the Internet of Things. I aspire to…
Co-founder and Managing Director
Baseline Marketing Group
Her journey in the industry started at Aphrodite School of Beauty Therapy, where she worked as a junior therapist before training students.
She qualified as a professional therapist in 2000 after passing a UK-based exam carried out by the International Therapy Exam Council.
“It’s one of the highest qualifications a therapist can get. Even so, I knew it wasn’t enough. Spa and beauty is a constantly evolving industry and if you don’t renew and refresh, you get left behind. I wanted to be the best, so I pushed myself.”
In 2006, Astine applied for a job as a trainer in Dubai where she trained therapists for a cruise ship company, Steiner-OneSpaWorld.
And as she trained other therapists, Astine got new ideas about spa designs, herbal treatments, and massage techniques.
In 2007, she sat for another qualification, this time the Swiss-based Comite International d’Esthetique et de Cosmetology, which is run by one of the world’s major beauty therapy organizations.
In 2009, after working in Dubai for three years, Astine decided to return to Kenya.
“I thought, given my qualifications, that finding a job would be simple, but it wasn’t. Most spas thought I was overqualified. After failing to get a job, I decided to go into consulting,” she says.
“Borrowing from the inspiration I’d picked from Dubai, I helped people who wanted to open spas with design and branding, as well as training their employees. I also helped existing spas improve their therapies.”
From her consultancy, Astine would make about Sh80,000 a month. And then in 2011, she got a job at a luxury resort, Planhotel, in Zanzibar.
“The best thing about Zanzibar was seeing how they infused spices into their therapies. I’d seen this in Dubai, but what made Zanzibar special is that we got to visit the farms where these herbs were grown and picked whatever we wanted to use,” Astine says.
“I knew that this was something I wanted to try in Kenya.”
She also worked closely with Thai therapists who taught her the value of good customer service and hospitality.
“For these ladies, beauty therapy isn’t just a job, it’s like a calling ingrained in their culture. Watching them do a message was like watching the magic happen.”
Astine returned to Kenya in 2014 determined to start her own company and implement what she’d picked up over 15 years as a therapist.
Alex Mose Is a Kenyan, Founder, and CEO of Baseline Marketing Group, An Digital Marketing Agency Based in Nakuru, Working with some of Kenya’s Biggest Brands like Sportpesa, Cocacola, Microsoft, Safaricom, Heineken, Bidco and many more.
Moseax has been a Radio Presenter with Nakuru’s Hero radio, Featured by the East Africa Drum magazine as Kenya’s Young Social Media don.
He Loves Travelling and Believes in Innovations & Technology.
Moseax: "I believe in Marketing through The traditional word of mouth, Where you could ask a question and get an answer! But now in the 21st century, we have Social media which is just an Upgrade of word of mouth. You can ask and get direct answers to different products or businesses. We say the Internet has made the world to be a global village! Yes, Social media plays a big role in communicating and advertising in this global village, And you need to be on it."
Chapter DirectorView Profile