B2C is insanely competitive in China, making it very difficult for not only young but also established companies to build a brand and retain customers in China. Peng has helped a wide variety of companies identify the right marketing channels and create content in a targeted way. He will share many best practice cases and is also ready to give you helpful tips if you are currently in the situation to establish your own brand in the Chinese market.

9 years ago, Peng co-founded Qumin, the first and now the largest Anglo-Chinese digital creative agency in London. Now he’s exploring more innovative way to combine data, technology and creativity for his clients. His over 10 years experiences at digital marketing and branding and served a variety of clients. He also held the following experience:

Head of Social at AKQA Shanghai serving Nike

Branding and marketing founding member for Little Red Book （小红书）