How to succeed in the Chinese market - Learn how to master cultural challenges

Tue, Jul 28, 2020, 7:00 PM (CST)

About this event

China is one of the most attractive markets for many international entrepreneurs due to its enormous economic power and incredible growth. China is subject to a unique culture, special regulations, and a mobile-first ecosystem.

We are pleased to host two special guests, who are both closely connected to the entrepreneurial scene in China but have a very different background.

Isabelle Hannouche is a serial entrepreneur with a focus on the fields of trade and HR. Right now, she is the founder and managing director of Teranga Trade and Wegoo2China and the Co-Founder of Africelerate.

Bruce (张松毅) is also a serial entrepreneur with management experience, who is now the general manager of the Entrepreneurs Training Camp of Peking University in Nanjing.

What do you learn:

  • What makes the Chinese market and its customers unique?
  • How does the process of setting up a company in China work for a foreigner and a Chinese entrepreneur?
  • What are the main obstacles and cultural challenges in founding a company in China?
  • How to find the best and most reliable partner companies and employees in China?


  • Isabelle Hannouche

    Isabelle Hannouche

    Teranga Trade

    Managing Partner & Founder

    See Bio
  • Bruce (张松毅)

    Bruce (张松毅)

    Guanghua School of Management at Peking University

    General Manager

    See Bio

  • Brought to you by

    • Lukas Tatge

      Lukas Tatge

      University Nanjing, University Goettingen

      Chapter Director

      View Profile
    • Willy Lim@

      Willy Lim@

      Startup Grind Nanjing

      Chapter Co-Director

      View Profile