WeChat & China Marketing with Olivia Plotnick

Tuesday, July 7, 2020, 11:00 AM – 12:00 PM UTC

China has the world's title for having the most peculiar and unique digital and social media ecosystems. This ecosystem with social media platforms and messaging apps getting integrated with e-commerce platforms creating what we now call "superapps" makes digital marketing in China extremely complex. How to market to China digitally in the most efficient way?

Virtual event

About this event

Olivia Plotnick is a China Marketing Specialist. Her main focus lies within the realms of WeChat, which is going to be the focus of our event. Apart from talking about WeChat Olivia will share some of her insights on the current trends in the industry (Douyin, Xiaohongshu, Live-streaming). 
The event will revolve around small brands and tactics, which they can implement to up their digital presence in China.

Check out what happened


  • Olivia Plotnick

    China Marketing Specialist


  • Amal Abdullaev

    Startup Grind Nanjing



  • Lukas Tatge

    University Nanjing, University Goettingen

    Chapter Director

  • Willy Lim@

    Startup Grind Nanjing

    Chapter Co-Director