Barry Nalebuff is the Milton Steinbach Professor of Economics and Management at Yale School of Management. A graduate of MIT, a Rhodes Scholar and Junior Fellow at the Harvard Society of Fellows, Nalebuff earned his doctorate at Oxford University. In addition to his work with Honest Tea, Professor Nalebuff also serves on the board of Nationwide Insurance. An expert on game theory, Barry has written extensively on its application to business strategy. He is the co-author of Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life, the first popular book on game theory, and one used in classrooms worldwide. In his second book, Co-opetition, Nalebuff applies game theory to business strategy, with an emphasis on creating and capturing value. Problem solving and ingenuity is the topic of his third book, Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small. The Art of Strategy is his updated view on game theory and Lifecycle Investing provides a new approach to saving and investing for retirement. His most recent book, Mission in a Bottle, is written with Honest Tea Co-Founder Seth Goldman. In graphic format, the book tells the story of Honest Tea and provides strategic advice for entrepreneurs.