Soraya Darabi (Zady)

Dec 3, 2014, 11:30 PM – Dec 4, 2014, 2:00 AM

Soraya Darabi is the co-founder of Zady.com, a shopping platform and lifestyle destination for the next generation of consumers who care about the origins of the items they purchase. Zady launched to rave reviews in August 2013, and was featured on the cover of The Wall Street Journal’s “Off Duty” section with an article entitled: Feel-Good Fashion: The New Black.

In-person event

About this event

Soraya Darabi is the co-founder of Zady.com, a shopping platform and lifestyle destination for the next generation of consumers who care about the origins of the items they purchase. Zady launched to rave reviews in August 2013, and was featured on the cover of The Wall Street Journal’s “Off Duty” section with an article entitled: Feel-Good Fashion: The New Black. What Whole Foods has done for the organic food movement, Zady does for sourced products. Zady is amongst the first online retailers to seamlessly integrate commerce, rich media content and social media to provide customers with a dynamic shopping experience. On Zady, customers can learn about the conscious consumer movement and purchase beautiful goods that were created with craftsmanship and artisanship – qualities that have been sacrificed in a world of cheap prices and fast production. Early this year, Zady was named one of The World’s Top 10 Most Innovative Companies in Retail by Fast Company and one of 22 Instagram Accounts Fashionistas Should Follow in 2014 by Buzzfeed.com. Having begun her career as Manager of Digital Partnerships and Social Media at The New York Times, Soraya quickly became recognized as a thought leader with her finger on the pulse of today's ever- changing digital landscape. While at The New York Times, Soraya positioned the global news leader on networks such as Facebook, YouTube, and Twitter, partnered with startups large and small, and established award-winning campaigns. She was also tasked with teaching journalists and chief executives alike how to best use and leverage social media. Renowned Times columnist Nicholas Kristof credits Darabi as being "the only reason why he has [millions] of followers on Twitter." Following her tenure at the Times, Soraya served as Product Lead for drop.io, a real-time online sharing, collaboration, and presentation service (acquired by Facebook). She then went on to co-found the mobile application Foodspotting, named by Apple and Wired Magazine as an “app of the year” before being acquired by Open Table. Soraya was recently featured on the cover of Fast Company’s “Most Creative People in Business” issue, and Brandweek’s “Hot Digital” issue, and was named one of Inc. Magazine's "30 Under 30," and included in AdAge’s “25 People in Media to Follow on Twitter.” Soraya received her Bachelor of Arts degree in Art History from Georgetown University.

Check out what happened

Speaker

  • Soraya Darabi

    Zady

When

When

December 3 – 4, 2014
11:30 PM – 2:00 AM UTC

Agenda

11:30 PMNetworking and Food
12:30 AMFireside Chat
1:30 AMNetworking

Organizers

  • Joshua Ness

    IEEE

    Director, Startup Grind NYC

  • Tova Feldheim

    Datum

    Cofounder

  • Adrian Plesca

    GRAI

    CEO

Global sponsor

Dell Technologies logo

Dell Technologies

About Startup Grind

This is Startup Grind. We are the world’s largest startup community.

Our Mission

To give startups everywhere the education and opportunities they need to build, grow, and scale their companies.

Our Values

We believe in making friends, not contacts. We believe in giving first, not taking. We believe in helping others before helping yourself.

Tools & Discounts for Startups

Take advantage of resources and offers provided by organizations we know and love, designed to help you navigate the startup journey.

Global Conference

Our annual flagship event in Silicon Valley brings together thousands of startup teams, investors and organizations from all over the world.

Join the Startup Membership

This membership gives you free access to networking, events, mentorship, office hours, and other exclusive opportunities curated by Startup Grind HQ.