Marketing Maverick Daniel Cherry III

Newark
August 22, 2017 / 6:00 PM

About this event

Daniel is currently the Chief Marketing & Innovation Officer for the 3-time Stanley Cup Champion New Jersey Devils and Prudential Center arena. His remit includes all brand marketing & communications, business strategy & analytics, community investment, and hockey development.

Prior to his current role, Daniel served as the Senior Vice President of Marketing at DIAGEO N.A.

Daniel got his start in advertising at Crispin Porter + Bogusky. While there, he successfully launched the AND 1 brand and the groundbreaking "AND 1 Mixtape Series” -- a street basketball tour and content platform, which landed AND 1 Adweek’s "Guerilla Marketer of the Year" in 2000.

Additionally, Daniel played a critical role in the development of the anti-tobacco “truth.com” brand, a campaign that has grown to be the most successful teen anti-smoking effort in history.

Want to know how he gets the creative insights to turn a brand's story into a full marketing campaign that dominates? Join this Startup Grind.  

Location: Essex County College, Smith Hall

Speaker

Daniel Cherry III (The Prudential Center and New Jersey Devils)

Daniel Cherry III

Chief Marketing Officer - The Prudential Center and New Jersey Devils

Daniel is currently the Chief Marketing & Innovation Officer for the 3-time Stanley Cup Champion New Jersey Devils and Prudential Center arena. His remit includes all brand marketing & communications, business strategy & analytics, community investment, and hockey development.

Prior to his current role, Daniel served as the Senior Vice President of Marketing at DIAGEO N.A.

Daniel got his start in advertising at Crispin Porter + Bogusky. While there, he successfully launched the AND 1 brand and the groundbreaking "AND 1 Mixtape Series” -- a street basketball tour and content platform, which landed AND 1 Adweek’s "Guerilla Marketer of the Year" in 2000.

Additionally, Daniel played a critical role in the development of the anti-tobacco “truth.com” brand, a campaign that has grown to be the most successful teen anti-smoking effort in history.

Date and Time
August 22, 2017
6:00 PM - 9:00 PM
 
Address
Essex County College, Smith Hall
303 UNIVERSITY AVE
Newark, 07102
 
Agenda
6:00 pm Doors Open
6:30 pm Light Refreshments
7:00 pm Startup Grind Fireside Chat
8:00 pm Networking
8:30 pm End
 

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