Nurturing Green is the pioneer in India in promoting the Green concept of Gifting, Decor, Landscaping and other related Services. Starting from a very small idea to ‘Gift A Plant. Gift A Life' in place of monotonous gifts, now with more than 30 Stores in the top eight cities of the country and hundreds of corporate clients Nurturing Green has become the synonym of ‘Go Green’ in India.
Gifts are to be cherished and nurtured like relations. With the help of Nurturing Green, be part of the movement where you replace traditional gifts or bouquet of flowers with Gifting a Life, Gifting a Plant!.
They have specially crafted plants, which are not only beautiful and easy to maintain, but they also come in a handcrafted jute-pot increasing the intrinsic ecological appeal. This jute pot is a symbol of the humane aspect of our gifts as every plant you gift contributes to the welfare of the rural women who make these pots.
They have received numerous accolades like The Hindustan Times Bright young Climate Leader
Awards, the most promising idea in the ET-Power of Ideas 2010, among others. Their portfolio of plants
includes rare-to-find Bonsai’s, stress-buster plants, interior décor plants, zodiac plants etc.
Started way back in 2010 when air pollution was the last topic in anyone’s mind, Vibhor has taken Atlanta Healthcare from a small corner shop venture to being one of India’s leading air quality management company giving the big boys in consumer durables industry a force to reckon with. He over the years has established a niche company focussing only on issues around air quality (from monitoring to improvement) which has become the unique selling proposition of the brand.
Working on the sustainability agenda Vibhor is currently also working with global Bicycle sharing company Mobike to launch their operations in India which is a logical extension towards solving the problem of air pollution with clear focus on non-motorised and greener mode of commuting
A technocrat to the core, prior to Atlanta Healthcare, Vibhor was the founding Member of the Government & Public Sector consulting team of EY focusing on large transformation projects in the taxation, National ID, financial inclusion and Health domains. In his last role at EY, Vibhor was an Executive Director leading the National ID, Financial Inclusion and Health Technology advisory practice for EY.
Chief Executive Officer
Annu started Nurturing Green (NG) 8 years back at the age of 22 . Studied Management from Bimtech-Noida & FH Joanneum-Austria, he left the cushy consulting job in Europe to start up by selling plants !
Today, Nurturing Green is India's Biggest company into Green Gifting & has been successful in replacing flowers with plants . With 100+ employees, it has ventured into Decor, Landscaping & Services too .
Coming from a middle class Lucknow family, He has till now bootstrapped NG & broken the jinx of #Tumsenahopayega ! Over the last 8 years, he has seen 1000+ failures & that's why has profitably & sustainably grown the venture .
He loves to work around startups & that's why invested in few Green/Consumer startups. He is again starting up with 'Urban Greens' to change the way how Agriculture happens in the world by growing food crops vertically in a warehouse as the 2 Billion people added to our planet by 2050 !
Over 15 years of Management & Technology Consulting experience in advising Governments on public policy reforms, restructuring, Digital & social media Strategy and large scale technology driven transformations. Founding member of the Government & Public Sector Practice (GPS) at EY, Vibhor has been instrumental in nurturing the practice to over 400+ strong team. Responsible for managing P&L, Key accounts, developing solutions and talent strategy for the practice.
Working with International, National and state Governments have led the design and implementation of large transformation flagship projects in Public Finance, Infrastructure, National Identity, Financial Inclusion, Payment systems, eGovernance and Health domains. His experience spans primarily in emerging markets and includes India, Middle East, Nigeria and Turkey.
In India, have led some of the most impactful reform programs working the Government of India including Unique ID (Aadhaar) program with UIDAI, National Population Register Program with Ministry of Home Affairs and Tax reforms programs with Ministry of Finance
On the social sector development, Vibhor has extensive experience in developing programs at country and regional level working with multilateral / bilateral funding agencies (World Bank, DFID) and foundations like the Bill & Melinda Gates Foundation (BMGF) on range of social development issues focusing on Health Care and Financial Inclusion
In the Sports / Events industry, Vibhor has over 8 year experience cutting across Policy formulation with Ministry of Youth and Sports (MoYAS); undertaking commercial structuring of Sports Infrastructure; designing sports leagues and advising franchisees (IPL - Delhi Daredevils, Turkish Football) on business planning, commercial exploitation (including Sponsorship, licencing & ticketing) and operational planning; Strategy & operational planning for International multi / single sports event (Organizing Committee Commonwealth Games Delhi 2010, PanAm 2007, Qatar 2022).
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