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Many people told Corrine her dream to become the creator of a floral industry software platform was too big. Now, after years of risk-taking toward her wild idea, she is the proud and successful CEO of Details Flower Software. Her software solution helps many of the world’s most talented florists make their designs more profitable. Launched in 2015, the app streamlines proposals, ensures profitability through careful attention to each arrangement, and simplifies the payment process, leading to volume predictability and greater customer loyalty.
Corrine's long entrepreneurial journey has been filled with ups and downs, yeses and no’s, moments of defeat and feelings of joy and accomplishment. While her floral design company was producing hundreds of events, she quietly planned and created her software platform after hours. Corrine met with many developers and business experts along the way. She took university courses, read business books, and even pitched in venture competitions (and won!). When Corrine would introduce herself, she wouldn’t say “I’m a wedding florist.” She’d say, “I’m a software developer for the floral industry.”
Join us to learn why Corrine is proud to be part of the floral industry and even more proud to share her entrepreneurial spirit. She is eager to offer any advice to other aspiring entrepreneurs that have audacious or impossible dreams. You'll network with innovators, influencers, and professionals from our own community. Enjoy outstanding appetizers crafted by La's Bistro. Be inspired by Corrine's message about dreaming big and never giving up and participate in an interactive Q&A to learn more about her experiences. This will be an energized atmosphere with friends, both old and new.
The event is free to attend but requires advance registration. Only 100 seats will be available, so reserve your seat as soon as possible.
DETAILS FLOWERS SOFTWARE
Founder & CEO
Corrine Heck is the founder and CEO of Details Flowers Software, a platform she conceived after spending over 20 years in the floral industry in both floral design & import sales. She is the creator of a software platform that helps florists and designers streamline proposals, simplify payments and make designs more profitable.