Corrine Heck - Founder & CEO of Details Flowers Software

La's Bistro - 439 S Nova Road Ormond Beach, 32174 Ormond Beach
Tue, Aug 27, 2019, 5:30 PM (EDT)

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About this event

"When you want to achieve something big, you must believe in yourself first."

Many people told Corrine her dream to become the creator of a floral industry software platform was too big. Now, after years of risk-taking toward her wild idea, she is the proud and successful CEO of Details Flower Software. Her software solution helps many of the world’s most talented florists make their designs more profitable. Launched in 2015, the app streamlines proposals, ensures profitability through careful attention to each arrangement, and simplifies the payment process, leading to volume predictability and greater customer loyalty.

Corrine's long entrepreneurial journey has been filled with ups and downs, yeses and no’s, moments of defeat and feelings of joy and accomplishment. While her floral design company was producing hundreds of events, she quietly planned and created her software platform after hours. Corrine met with many developers and business experts along the way. She took university courses, read business books, and even pitched in venture competitions (and won!). When Corrine would introduce herself, she wouldn’t say “I’m a wedding florist.” She’d say, “I’m a software developer for the floral industry.”

Join us to learn why Corrine is proud to be part of the floral industry and even more proud to share her entrepreneurial spirit. She is eager to offer any advice to other aspiring entrepreneurs that have audacious or impossible dreams. You'll network with innovators, influencers, and professionals from our own community. Enjoy outstanding appetizers crafted by La's Bistro. Be inspired by Corrine's message about dreaming big and never giving up and participate in an interactive Q&A to learn more about her experiences. This will be an energized atmosphere with friends, both old and new.

The event is free to attend but requires advance registration. Only 100 seats will be available, so reserve your seat as soon as possible.



Tuesday, Aug 27
5:30 PM - 7:30 PM (EDT)


La's Bistro
439 S Nova Road Ormond Beach32174

Brought to you by

  • Debbie Cotton

    Debbie Cotton

    Ormond Beach Chamber of Commerce

    Chapter Director

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  • Brian Rademacher

    Brian Rademacher

    City of Ormond Beach

    Chapter Co-Director

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