In the 1980's Reza Afshari and his partner opened the first Dunkin' in central Florida

with many more to follow. After a long partnership and many ups and downs, Reza

Afshari separated from his partner and turned the Dunkin' franchise business into a

family affair. Relocating and rebranding the flagship Dunkin' on Nova road, they began

their journey as a family operating as Nova King Inc in 2009. From there, Reza, his wife

Susan and daughter Dana ran a successful operation and added several additional

locations. More growth was inevitable and with that another daughter, Sara, joined the

team. Operating Dunkin's became the foundation of this family group but the addition of

the construction and property management companies really brought it together. Twelve

years and 8 locations later, of which 4 fall under their own land ownership and an

additional location set to open in March of this year, Reza and Susan were set to retire.

The daughters, Dana and Sara have taken over as both operators and developers of

the Dunkin' brand with much more to come in the years ahead.