How to creating a Impactful Giving Business? Hosting Masami Sato CEO of B1G1

Thursday, August 20, 2020, 11:00 AM – 12:30 PM UTC

This event will be English & may include Japanese and is co-hosted with SG Tokyo. An opportunity to learn from Change maker and visionary, Masami Sato, founder and CEO of B1G1 (BUY1GIVE1) which has created over 200 million giving impacts. Masami is a top rated speaker and she has helped and advised many startup Entrepreneurs. This event is FREE, but feel free to contribute a small amount to B1G1.

About this event

"Masami is authentic, speaks from the heart, and is driven by enormous passion and purpose." Thaddeus Lawrence

Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organisations to realise a different world.

She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.

Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does.

She brings these new perspectives in topic such as effective giving (transforming the CSR concept), organisational change and corporate sustainability.

She also radiates her principles through her writing and speaking. She has authored four books including, ‘JOY - The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’, ‘Better Business, Better Life, Better World’ and 'LEGACY - the Sustainable Development Goals in Action'.

About B1G1

Masami is the CEO of B1G1 (, a global giving initiative that’s grown into a global movement. B1G1 helps businesses embed giving right into the heart of their everyday activities connecting them with more than 500 carefully selected high-impact giving projects.

Lead by Masami, the B1G1 giving movement has brought together more than 2,500 businesses and these businesses have created over 200 million giving impacts to date.

This event will be English and may include Japanese on audience request.

This is event is also co-hosted with our Tokyo chapter.

Check out what happened



Thursday, August 20, 2020
11:00 AM – 12:30 PM UTC


11:00 AMOpening and Pitching
11:15 AMChat with Masami
11:45 AMQA from Audience
12:15 PMNetworking