Bootstrapping your way to success - The story behind Dogu

Oslo House of Innovation - Skippergata 22 Oslo, 0154 Oslo
Wed, Nov 28, 2018, 6:00 PM (CET)

Check out what happened

About this event

20 mil NOK investment in a gamification startup from Trondheim! 

Dogu founder Sindre Haaland became famous overnight when the media heard about Are Traasdæl’s investment. With his new venture fund, Spring Polaris Capital, the famous Norwegian entrepreneur and founder of Tapad became the first investor in Dogu. The thing is, very few know the interesting story behind Dogu and their product SalesScreen.

The young founders were masters of bootstrapping, managing to be profitable for 7 years without any outside investments. In fact, they had to turn down investors in the past years. How the heck did they manage to build their company and get customers without real business experience or sales people in the team?

Join us on the 28th of November at OHOI to hear the story behind Dogu – a team of nerds with a passion for business who managed to sign some of the largest Nordic companies as customers (among them Sparebank1, Tryg, Visma) and are now preparing their attack on the US market.

What you should expect to learn:

  • Growing a company before the investors come in
  • Building a product around customer feedback
  • Negotiating with investors
  • Selling selling selling
  • Scaling to new markets
  • B2B sales and SaaS models
  • Using gamification for motivating teams
  • Meet and mingle with a bunch of founders 



Wednesday, Nov 28
6:00 PM - 9:00 PM (CET)


Oslo House of Innovation
Skippergata 22 Oslo0154