Øystein R. Skiri is the founder of Boost Communications. He started Boost straight from university back in 2000, and has built Boost to become a leading mobile advertising company in several markets. For more than 15 years he has been a front runner in the evolution of mobile; from SMS services to mobile publishing and advanced mobile advertising, and he has hands-on experience from building up mobile business in markets like the Nordics, UK, Middle-East, South Africa and the US.  When starting Boost he and his co-founder had no work experience, no network, no capital and was basing their start up on a product that wasn’t even related to their studies.  Based on this he has been through most of the mistakes entrepreneurs can do, which hopefully can be of value to share with others.