Startup Grind Perth - Fireside chat with Alex Vitale (Project Manager @ Foodchain)

WeWork @ William Square (Northbridge) - 45 Francis Street Perth, 6003 - View Map Perth
Thu, Jan 23, 2020, 5:30 PM (AWST)

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About this event

#PERTHUP | Startup Grind Perth

The 23rd of January 2020 we will run our first event of the new year !!!

We will host Alex Vitale @ Foodchain in the beautiful new WeWork office spaces in Northbridge.


5:30 PM Check-in & Welcoming Drink

6:00 PM Fireside chat

7:00 PM Networking & Canapè

Alex is the the Project Manager at Foodchain. 

The project revolutionises the organisation of the food supply chain making it smart and interactive.

Every company is identified in a sound and univocal manner to prevent unauthorised entities to tamper with data, supporting authenticity of information and preventing counterfeiting.

Based in Australia since 2011, he started  the professional career working for a Local Government organisation. During the time of this employment, he has advanced his career with a strong drive for learning and developing new skills which have supported his growth within a multifaceted industry.

His experience in the private sector managing quality control process, enabled him to develop transferable skills in line with vision of designing and implementing efficient operations, ensuring effective communication with both clients and shareholders.

With a strong passion for innovative technologies and their deployment in our society, his goal is to enable people to access critical information through the support of Blockchain technology.

Why using Foodchain?

  • Transparency
  • Share clear and trusted information to value your product and its origin.
  • Traceability
  • Real time access to all the data of the chain to simplify and reduce costs.
  • Interconnection
  • Connect information from all the actors to make them easily available.
  • Trust
  • A collaboration created to protect and increase the value of the product throughout its journey.
  • Anti-counterfeiting
  • Reliable production processes to protect the quality of the product for the consumer.
  • Legal validity

How Foodchain works

Foodchain traces food products from origin to final consumer using Blockchain technology.

Blockchain is a public, distributed and decentralised ledger, where information is encrypted and stored in a tamper-proof and secure way. Once data is entered into the system and validated, it becomes unalterable. Thanks to IoT (Internet of Things) devices it is possible to implement traceability that covers each phase of the supply chain including production, logistics and distribution.

The monitoring of the entire process and the quality control of the product is real-time and is shareable between all the actors of the chain via computer or smartphone.

Foodchain enables companies to improve their internal efficiency of resources and reduce waste, storing and integrating information through a revolutionary combination between Blockchain technology and IoT devices capable of providing in real time data on the development of each process, cutting down costs of quality management, solve logistic inefficiencies and at the same time minimising the reaction time to solve problems related to potential food risks.


After attending the interview with Alex and having had the opportunity to ask him direct questions, there will be an happy hour kindly offered by Startup Grind Perth. Good beers, chill out music to make the event even more stimulating and to taste local fresh products.

Networking is fundamental for us to develop relationships and stimulate the creativity of our community.

Ideas, job opportunities and maybe your new investor, all in the same place surrounded by a positive atmosphere and with the desire to grow together.

There will be a raffle for all the event attendees >>> 2 free admissions tickets for the Global Startup Grind Conference in San Francisco scheduled for the upcoming February.


  • Alex Vitale

    Alex Vitale

    Food Chain

    Project Manager

    With a strong passion for innovative technologies and their deployment in our society, my goal is to enable people to access critical information through the support of Blockchain technology.

    Read More
  • When

    Thursday, Jan 23
    5:30 PM - 8:30 PM (AWST)


    WeWork @ William Square (Northbridge)
    45 Francis Street Perth6003