Prior to founding VERDE, Venna spent her career in investments, especially focused on the launch, monitoring and marketing of investment funds. Venna has worked for a number of years in major investment firms in the UK, which included Schroder Investments and UBS Global Asset Management.
She has over time acquired deep and holistic experience on modelling, data mining and analytics. She today has a proven track record in development of methodologies and in implementing growth strategies, overseeing strategic transactions and creating value for stakeholders.
Venna heads VERDE’s innovation-based initiatives, given her growth-focused vision, which leverages VERDE’s granular and proprietary data, technology assets, and advanced analytics.
Venna has also overseen large-scale strategic marketing engagements for clients, which included pricing strategy, demand assessment, marketing spend allocation and optimization, customer profitability improvement, corporate and brand repositioning, brand portfolio
optimization, sales force effectiveness, new product launch, and marketing capability building. Venna has worked with a wide variety of survey and syndicated data, internal and external databases, marketing research tools and methodologies, and marketing science models.
Venna received her bachelor’s degree in Mathematics, Operational Research, Statistics and Economics at the University of Warwick in the UK.