Geoff Roberts is the CEO of Democrata, a startup whose focus is on using data-driven strategies to transform business sectors that are held back by legacy operating models. Their vision is to democratise data and provide insight and opportunities for both corporates and SMEs.  

Democrata recently won the Open Innovation prize from the Science & Technology Facilities Council, incubator funding from the European Space Agency, the 'take the mic' prize at ConnectTVT, and have started groundbreaking projects using open and proprietary data.

Geoff’s background in data started when he got involved in digital music in 1999, embarking on a journey that took him via a Peter Gabriel startup to Nokia.

He managed one of the world’s largest digital music catalogues and developed products and proprietary systems that supported services in over 40 countries including China, the US, Europe and India.

At Nokia his data science team worked to reduce supply chain costs, understand consumers musical ‘DNA’ and create personalised user interfaces and experiences.

Whilst working with Nokia research centre he worked on some leading edge projects that use real time data, from all of the sensors in a mobile phone, to personalise user experiences, reduce costs and increase revenues.